It is illuminating, for example, to combine Chip Thinking®️ with other Modern Methods of Construction (MMC) tools, such as discrete event modelling, which enables us to evaluate issues like where goods will move and how long things will take in each step..

Through doing this, the designer can start to see incongruities in the value chain..The conclusion may be drawn that although there is alignment between Company A and the Dweller, with affordability matching the lower returns; the great-place-to-live matching the social change agenda; and the habitability matching the reputation, there are some discrepancies with the Developer.

Their business model is different, working in and looking to protect a market with greater demand than supply they are looking for higher short-term returns and the market dictates that quality standards are not such an issue because Dwellers have so few options.The answer is not to try to design the impossible but to help to re-structure the whole value chain..The idea of analysing the value landscape may not occur to most architects, designers or project managers; being more comfortable in focusing on the asset, the aesthetics, the technical details or the physical deliverables.

However, without this context there is an inevitability that the true opportunity for value delivery will never be achieved.. Our Design to Value book, gives many examples where a multitude of stakeholders are brought into the arena of problem definition, problem solving, and design.When this happens not only are exquisite solutions found, but there is positive change enacted through the engagement itself..

Professor John Dyson spent more than 25 years at GlaxoSmithKline, eventually ending his career as VP, Head of Capital Strategy and Design, where he focussed on developing a long-term strategic approach to asset management..

While there, he engaged Bryden Wood and together they developed the Front End Factory, a collaborative endeavour to explore how to turn purpose and strategy into the right projects – which paved the way for Design to Value.I do group work with them and help them work out how to incorporate all the M&E services into their building, but also give them a focus on sustainable design.

Mostly, it’s trying to get them to think about getting adequate daylight in, which is quite interesting with the facade they’ve got because they have to reuse it, so they don’t have many options to make the windows bigger.They’ve got to think of a more interesting way of doing it.

I’ve given them some homework and this time they are going to be presenting their daylighting to me.They all have fully glazed facades on the south facing, so it’s trying to get them to think about the fact it’s going to overheat and they have to look at solar shading and passive design measures.